The Brief

Making Employer Commitments Easy to Find

WORK180’s Endorsed Employers—including Microsoft, BHP, and Atlassian—needed a better way to communicate their workplace policies to women job seekers. The existing profile template made it difficult for users to discover and assess what actually mattered: Flexible Working Arrangements, Shared Caring Responsibility, and other key commitments.

The challenge: redesign the template so women could effortlessly explore, assess, and validate employer offerings in one place.

What I Delivered

Research-Led Template Transformation

I led the UX at WORK180 for nearly two years, driving the redesign from user research through to implementation.

Design

  • Extensive user research programme identifying key user needs
  • Template redesign serving 100+ endorsed employers
  • Focus on Flexible Working and Shared Caring Responsibility (most sought-after features)
  • Design system ensuring consistency across all employer profiles

Development

  • WordPress backend design, launch, and maintenance
  • Content manager training for platform usage
  • Ongoing optimisation based on engagement data

Outcome

275% Increase in Organic Traffic

Impact: 275% increase in organic traffic to employer profiles.

Result: The redesigned template was warmly received by endorsed employers including Microsoft, BHP, and Atlassian—creating a new standard for how employers communicate their commitments to workplace equity.

More Work