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Product & UX/UI Design

Work180's Endorsed Employers Profile Template Redesign

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Overview

A Template for Transparency and Engagement at Work180

Setting a new standard for employer profiles on Work180, this project, led by Antonio in his capacity as Senior UX Designer, focused on redesigning the template used by Endorsed Employers to create their profiles, thus enhancing the communication of organisational standards to women.

Grounded in extensive user research, Antonio and his team developed a design approach that enables women to effortlessly discover and assess employer commitments, significantly enhancing user engagement and interaction.

Takeaway

Exploring and Confirming Employer Commitments

The redesign aimed to create a one-stop, easy-to-use platform that allows women to effortlessly explore, assess, and validate employers’ commitments. Flexible Working Arrangements and Shared Caring Responsibility were identified as the most sought-after features by users.

Brand Integration

Creating a space where the integrity and dedication of employers are transparently showcased was crucial, reinforcing trust and alignment with Work180’s mission.

User Engagement

Boosting engagement and interaction within Work180’s user community was the ultimate goal, emphasising the project’s commitment to a user-centric approach and serving as the guiding principle for future iterations.

Experience

Transforming Engagement and Transparency

The redesigned Endorsed Employer profile template now aligns closely with Work180’s mission, facilitating users’ ability to easily explore employer offerings in detail and establishing a new standard for digital engagement and employer transparency. Guided by Antonio’s UX leadership, this initiative led to a 275% increase in organic traffic and was warmly received by numerous endorsed employers, including Microsoft, BHP, and Atlassian.

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