The Brief

Communicating Impact Through Interactive Storytelling

OzHarvest needed their 2023 impact report to do more than list statistics. They wanted an engaging digital experience that would bring their achievements to life for stakeholders, partners, and donors—showing the human impact behind the numbers across their four pillars: Feed, Educate, Advocate, and Innovate.

The challenge: balance substantial content delivery with an experience that keeps users engaged and makes complex data accessible.

What I Delivered

Visual-First Design with Clear Navigation

I led the design and development at Emptyhead Digital, creating an interactive microsite that prioritises visual storytelling while managing a large volume of content.

Design

  • Information architecture for content-heavy storytelling
  • Visual hierarchy using imagery and statistics as focus points
  • Clear navigation options allowing users to skip or explore at their own pace
  • Responsive design for all devices

Development

  • Custom frontend build (HTML, CSS, JavaScript)
  • Interactive scrolling elements and animations
  • Performance optimisation for efficient loading
  • Web accessibility compliance

Outcome

Third Consecutive Year

Recurring relationship: This was my third consecutive year delivering OzHarvest’s impact report (2023, 2024, 2025), demonstrating consistent quality and strong client trust.

Result: An accessible, engaging microsite that effectively communicates OzHarvest’s impact across their four pillars while maintaining performance and accessibility standards.

More Work