UX/UI Design & Development

HomeGround Real Estate Sydney Website Redesign

Overview

Transforming HomeGround Real Estate Sydney’s Digital Presence

HomeGround Real Estate Sydney tackles the housing crisis by providing rental homes for those in need, including essential workers, families under housing stress, and the “hidden homeless.”

Led by Antonio, the project centred on UX/UI and front-end development to create a visually engaging, user-friendly website aligned with HomeGround’s mission. The process involved understanding the client’s needs for dynamic elements, clear user journeys, and cohesive branding, with development meticulously crafted to ensure a seamless blend of design and functionality.

Takeaway

Clear User Journeys and Calls to Action

The website’s design features large image tiles that clearly define customer journeys for tenants, landlords, and developers, with strategically placed calls to action that encourage user engagement.

Engaging Visual and Text Elements

The design incorporates dynamic text and image elements that enter from left and right margins to meet in the centre, creating an engaging and interactive visual experience that captures the user’s attention.

Custom Graphics and Branding

To unify the site’s aesthetic, custom graphics, including a wallpaper inspired by the logo’s house graphic, were developed. These elements visually link sections and reinforce the brand’s identity.

Experience

Crafting a User-Focused Website for HomeGround Real Estate Sydney

The redesign of the HomeGround Real Estate Sydney website focused on creating an interactive and user-friendly platform. Antonio’s expertise in UX/UI and front-end development ensured a visually appealing site that highlights the social enterprise’s mission, promotes tax benefits, and effectively connects with diverse audiences, including property owners, tenants, and developers.