The Brief

Digital Home for a World-Class Academy

The Academy Byron Bay is a Brazilian Jiu-Jitsu facility led by world champion black belt Thalison Soares (200k+ followers). They needed a website that reflected their world-class coaching while making it easy for new students to explore classes, book trials, and understand what makes the academy different.

The challenge: create a clean, professional presence that matches the academy’s elite reputation while keeping the site easy for the team to update.

What I Delivered

End-to-End in ~24 Hours

I designed and built the complete website across approximately 24 hours of work over 4 weeks.

Design

  • Clean visual identity reflecting elite coaching and welcoming atmosphere
  • Clear user journeys for new students, trial sign-ups, and memberships
  • Mobile-optimised layouts for on-the-go access

Development

  • WordPress custom theme (HTML, CSS, JavaScript, PHP)
  • Simple custom CMS for easy content updates
  • Responsive design across all devices
  • Performance optimisation for fast loading

Outcome

One Website, Three Engagements

Result: The initial website led to two follow-on projects: a Shopify store build and server migration. Quality delivery built trust.

Learning: Starting with a focused, well-executed project opened doors for ongoing work.

More Work