UX/UI Design & Development

The Academy: Jiu Jitsu for Growth, Discipline & Community in Byron Bay, Australia

Overview

Building a Digital Home for Jiu-Jitsu Excellence

Academy Byron Bay is a leading Brazilian Jiu-Jitsu academy, where growth, discipline, and community come together. Under the guidance of world-class black belt Thalison Soares, the academy offers top-tier training for all levels in a friendly and inclusive environment.

Led by Antonio, the project focused on creating a seamless UX/UI design and front-end development experience that reflects the academy’s strong identity while making it easy for students and visitors to navigate the site. A simple, custom CMS was also implemented, allowing easy updates to content and events for the academy’s team.

Takeaway

Clear and Easy User Journeys

Streamlined pathways for new students, trial sign-ups, and memberships, ensuring a smooth experience.

Engaging Visual Identity

A fresh, clean design that captures the academy’s spirit, elite coaching, and welcoming atmosphere.

Optimised for Mobile

Fast, responsive, and user-friendly on all devices, making it easy for students to book trials and explore.

Experience

Crafting a High-Impact Digital Experience for The Academy Byron Bay

The new website elevates Academy Byron Bay’s online presence, allowing potential students to easily explore class offerings, learn about the coaching team, and book trial sessions. Antonio’s focus on UX/UI design and front-end development ensured a visually captivating and functional platform that aligns with the academy’s world-class reputation.

The simple custom CMS makes it effortless for the team to manage content and keep the site up-to-date.